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POSTED BY: Zoerowe0323 on 07/12/2018 20:54:14

Danish jewelry maker Pandora 2018 Jewelry Collection said on Friday it would enter India, one of the world’s largest jewelry markets, and open 50 shops there in the next three years as it pursues an ambitious expansion plan.

The Indian jewelry market is worth more than $40 billion a year and is expected to grow 7 percent per year through 2021, Pandora said. However, the market has traditionally been focused on gold and diamonds rather than silver, Pandora’s favorite material, which only makes up 5 percent of the market.

A shift in consumer behaviour especially amongst younger Indians towards western brands could however spell success for Pandora Rings Clearance Sale, analysts said.

“Jewelry as a fashion statement is increasingly popular among consumers and with India already being one of the largest jewelry markets in the world, the country holds a great potential for Pandora Disney Collection 2018,” Chief Executive Anders Colding Friis said in a stock exchange announcement.

Pandora said last year that it expected to open between 200 and 300 new shops per year in 2016 through 2018, but has since raised that number to around 325 shops in 2016 with half of them in Europe and a quarter in the Americas and Asia.

He said it was too early to assess how much India would contribute to Cheap Pandora Charms Outlet future earnings as it depends on the company’s ability to spearhead a shift in consumer preferences towards silver


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